How do you manage a rural outlet or rather segmentation?
48 views
Additional information
How many KDs do you have and what is the overall target for this month? What has been your greatest challenge when working at Coca-Cola?
Lucy J. asked a question to Faruk A.
Category: Employee benefits
Date asked: Friday, November 2, 2018
Last reviewed: Tuesday, March 5, 2019
Faruk A.
WHOLESALE ACCOUNT EXECUTIVE
Hi Lucy
We manage the rural outlet very similar to other outlets. However, the opportunity may vary. For example, rural outlets may have bigger opportunity for take home packs. Outlets are segmented in to different categories & formats, i.e small, medium and large. Also platinum, gold, silver and bronze and based on these segmentations, we prioritise our visits to maximise our opportunities in outlets.
Tuesday, March 5, 2019
This discussion is closed, so no new comments can be added.
Did you find this discussion helpful?
Related discussions
What are the most challenging parts of a field sales representatives role and what would you advice to overcome these?When you're assigned to a project in an unfamiliar field, how do you get up to speed?Can you please give me any key tips you find essential in building up in industry and how to push for what you want?Being field based, are you given a manageable workload? How much time do you spend on the road/on your laptop?What is the commission like in a field base role?How do you stand out from the competition?What is your approach to onboarding?What is the approach to hybrid working in this apprenticeship?In a field based roles what are you targeted on?and how do you achieve your bonus?What does a WIN look like when your out in the Field ???If you are lucky to be offered a job, what career paths can you take beyond Field Sales?Is merchandising part of the responsibilities of a Sales Reps or it is separated?How do you manage your workload in your role?