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How do you manage a rural outlet or rather segmentation?
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How do you manage a rural outlet or rather segmentation?

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How many KDs do you have and what is the overall target for this month? What has been your greatest challenge when working at Coca-Cola?

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Lucy J. asked a question to Faruk A.

Category: Employee benefits

Date asked: Friday, November 2, 2018

Last reviewed: Tuesday, March 5, 2019

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Faruk A.

WHOLESALE ACCOUNT EXECUTIVE

Hi Lucy
We manage the rural outlet very similar to other outlets. However, the opportunity may vary. For example, rural outlets may have bigger opportunity for take home packs. Outlets are segmented in to different categories & formats, i.e small, medium and large. Also platinum, gold, silver and bronze and based on these segmentations, we prioritise our visits to maximise our opportunities in outlets.

Tuesday, March 5, 2019

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