Josh W.

From studying Geography at Durham, to leading Digital Innovation

I was fortunate to attend university, gaining experience through extra-curricular activities and summer work. After a year working in sport, i sought to get into marketing (via Sales) with a brand and category which excited me. Fast forward to today and I have had 4 roles, working locally in GB and recently globally. My path took me from sales, to junior management and then into senior management, with my work spanning operations, marketing, commercial, strategy and now digital strategy and transformation functions. There is no 'silver bullet' in my career, nor did I always have the expertise to do the next job, relying on learning on the job and being out of my comfort zone!

I lead CCEP's global commercial digital innovation agenda

You may ask 'why does CCEP need to innovate' - and the simple answer is to keep up with and get ahead of the latest digital, data and technology trends. Typically we look 2-3 years out, to understand which proven technologies may impact the business. We run an all employee ideation programme, have launched innovation labs and work with start-ups and agencies to pilot, test and learn.

Diverse, global outreach, fast paced with focus on technology.

I am fortunate to work in a 'global' team, meaning I connect with colleagues across countries and across business functions on a daily basis. From machine learning pilots in Indonesia, to collaborating with colleagues in Europe.

Be curious! Every opportunity is a learning opportunity

My career journey showed you don't always need the experiences - and i believe more should be done to hire on potential.

Driving culture & inclusive teams, recognized as team of the year

I am proud to be an ambassador for ID&E (inclusion, diversity & equity) - ensuring that everyone has a voice and we build equity for those who need it. Both in GB and globally I am active in learning and sharing on these topics. I believe in the importanc eof building diverse and inclusive teams, so everyone can share their ideas meaning that as a collective our ideas are bigger and better