Picture of Do you find your approach differs whether you are visiting an independent convenience store compared to a supermarket?

Do you find your approach differs whether you are visiting an independent convenience store compared to a supermarket?

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Michael M. asked a question to Faruk A.

Category: Organisation information

Date asked: Monday, May 13, 2019

Last reviewed: Tuesday, May 21, 2019

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Faruk A.

WHOLESALE ACCOUNT EXECUTIVE

Yes, with doubt. You have to adapt your communication & presenting approach differently with independent customers vs Supermarket managers. I find independent stores focus mostly on profit per unit. However, supermarket mangers are more focused on rate of sales and volumes, before making a decision.

Tuesday, May 21, 2019

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