Why do some stores decide to buy cocacola or similar products from other wholesalers instead of buying directly ?

Hi, thats a great question. We work really closely with our wholesale partners to offer the best range and best price. We have so many customers that stock our products so it wouldnt be possible to serve them all so wholesalers are a more efficient way to get to all our customers

Also, I guess there are incentives being targeted by the retail shops that the wholesalers offer. Wholesalers akso get rebates/discounts and may sell lower.

Of course, we pay for promotions to be run so the retailer gets a butter price for a promotional period

Thank you.

The promotional items and gift items during the promntion is the retail shop guys target. In turn the retail shops also give the branded items to their. This way the wholesaler maintians and covers his territory well.

It sounds like you have a great understanding of how retail works, please apply for any of the jobs that interest in within your area at www.ccep.jobs. Thanks

Ok, i will apply.