Hi, how do the team manage insincere objections like 'Coca-Cola sell themselves' and do not need the stores support.

It’s true that this is a common experience in field sales, however the quality of the training and preparation we receive gives us the tools to carefully question what the Customer’s real objections are and the category expertise to resolve these. CCEP has an aspiration that every field sales colleague will be a soft drinks category expert and invests in achieving this through both quality sales training and Category insight development. All of this allows us to clearly demonstrate to Customers how their engagement with our brands in store adds to the value of their retail sales and how as reps we can add value to their businesses.