How does the balance/relationship work between Merchandisers and Field Sales Reps?
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Rob L. asked during the live chat Field Sales at Coca-Cola Europacific Partners - meet the team! to Coca-Cola Europacific Partners
Category: Team Info
Date asked: Wednesday, June 29, 2022
Last reviewed: Wednesday, June 29, 2022
John K.
Account Executive, Grocery
Hi Rb, It’s john from the grocery team
Wednesday, June 29, 2022
Rob L.
Hi John, do areas tend to have both Merchandisers and Field Sales Reps? if so, how does the relationship work? Obviously customers don't want to be inundated!
Wednesday, June 29, 2022
John K.
Account Executive, Grocery
It’s really important to work closely with Merchandisers and Account executive (my sales role title)
Both are needed to drive sales, through compliance, availability and displays
Both have separate targets but are linked and one can’t really achieve without the other
I organise displays and the merchandiser keeps them full
They deal with cooler compliance and if issues I will escalate with the customer etc (based on our levels of training and level of role etc)
Wednesday, June 29, 2022
John K.
Account Executive, Grocery
Most Grocery areas have both roles
Some rural will be grocery only, no merchandisers
Wednesday, June 29, 2022
Rob L.
That's great to hear, glad to hear about the cooperative nature of the roles!
Wednesday, June 29, 2022
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