What advice could you give to someone looking to get into a sales roles?

Additional information

Hi Dan, I recently applied for a Sales Executive role with Coca-Cola within the North West region. I've worked in hospitality and as a restaurant duty manager for the last 6 years whilst studying Business and Management with the OU; I'm currently trying to enter a sales role. Working for a drinks brand in a sales role seems like a perfect fit for myself; I love working with people, I love working towards targets and I love working with drinks and being involved within that sector. I've developed strong customer service skills, organisation skills and a vast brand knowledge over recent years but I've found organisations don't seem overly keen to give someone without direct experience a chance. I'm certain if someone was to give me a chance to prove my skills at the role and point me in the right direction I'd be massively successful and could really be passionate about my work. I've applied for various roles but each time get knocked back with no direct experience within sales on my CV. I've been trying to get advice from all over, I've contacted account managers and reps I've worked with previously and anything I'm told or pointed towards takes me 1 step in the right direction. Do you have any tips/advice for someone like myself who's willing to learn and enter into the sales industry but is currently struggling to do so? Regards Liam