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What level of interaction can a field sales representative expect with customers?

Nick Z. asked a question to Faruk A.

Hi Faruk. In my opinion, sales is about relationships, taking the time to really get to know the needs of the customer. I note you have a large patch of over 240 clients. How much time do you get on average with each client? I would love to represent a globally recognised brand like CCEP but worry that I wouldn't be able to make each customer feel special if the time allowed doesn't let me really get to know them and their needs.

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  • 1 reply
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  • Author: Nick Z.
  • Category: Role, Role description
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    Faruk A. Wholesale Account Executive

    Hi Nick
    Thank your question. You can have 1 to 1 with your key contacts, in store.
    Yes, time is always challenging but if planning is done well then you can maximise your time with contacts. Small accounts we spend 30-35 mins and large accounts we can spent up to an hour.

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