How does the balance/relationship work between Merchandisers and Field Sales Reps?

Question

Anonymous · Answer

Hi Rb, It’s john from the grocery team

Rob F · Answer

Hi John, do areas tend to have both Merchandisers and Field Sales Reps? if so, how does the relationship work? Obviously customers don't want to be inundated!

Anonymous · Answer

It’s really important to work closely with Merchandisers and Account executive (my sales role title)
Both are needed to drive sales, through compliance, availability and displays
Both have separate targets but are linked and one can’t really achieve without the other
I organise displays and the merchandiser keeps them full
They deal with cooler compliance and if issues I will escalate with the customer etc (based on our levels of training and level of role etc)

Anonymous · Answer

Most Grocery areas have both rolesSome rural will be grocery only, no merchandisers

Rob F · Answer

That's great to hear, glad to hear about the cooperative nature of the roles!

How does the balance/relationship work between Merchandisers and Field Sales Reps?

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