Hi Luca One of the most rewarding parts of my job is helping my customers grow and add value to their business. It may be giving them a Coca-Cola fridge to sell more varieties of drinks. Design a meal poster with food & Coca-Cola products, so that they attract new customer and retain existing customers. Or helping customers to resolve a delivery issue. By helping them to grow and adding value to customer’s business, while being appreciated, I find it very rewarding.